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DTSTART:20241107T100000Z
DTEND:20241107T170000Z
DTSTAMP:20241030T133000Z
CREATED:20241030
LAST-MODIFIED:20241030
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TRANSP:OPAQUE
SUMMARY:Webinar IPSOS – The Perils of Perception : Facts vs Fiction ?
DESCRIPTION:To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our views on today’s realities. But our own perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.\nWhen it comes to the things we worry about most – such as crime rates – we tend to overestimate how bad things actually are. Meanwhile, we have a tendency to forget the hardships of the past in favour of a “rosy retrospection” of how good life was back in the old days.\nAnd it can all feel even more complicated right now, as fake news, conspiracy theories and misinformation permeate the media landscape.\nIn this month’s episode of KEYS, we’ll be reviewing the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.\nWhat to expect?\n\nNew Research: we’ll be unveiling the latest data from our long-running Perils of Perception ( https://www.ipsos.com/en/perils ) series, exploring people’s lived realities based on their own perspectives, and setting the findings against the media and information environment we live in.\n\n\nThe View From Here: our experts assess what all this means for the world’s richest and most populous countries. We’ll be exploring what the findings tell us about the U.S. in the wake of its election, and reviewing the situation in India, which is set to overtake Germany and become the world’s 4th largest economy in 2025.\n\n\nBehaviour Change for Good: how can companies and organisations adapt their strategies in an uncertain and imperfect information environment? We’ll reflect on how the latest behavioural science research can help us drive positive behaviour change.\n\nWe do hope you will be able to join us.\n
URL:https://www.meet-in.fr/events/webinar-ipsos-the-perils-of-perception-facts-vs-fiction/
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LOCATION:En ligne
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